News
Updates
Jun 20, 2025
Theoflow Lands Investment to Transform How Marketing Agencies Onboard Clients
Jens Bjerregaard
CEO & Co-Founder
3
Min. read
We Just Landed Our First Investment And It’s About to Change Everything
This is a big moment for us at Theoflow, and we want to be completely transparent with you, our community, our clients, and everyone who's been rooting for us.
After months of building, refining, pitching (and yes, quite a few rejections), we’re incredibly excited to announce that Jeff Blaavand, a respected business angel and marketing force, is officially investing in Theoflow.
This isn’t just funding. It’s belief.
Jeff isn’t your typical check-writing investor. He’s someone who gets it. He’s built, scaled, and transformed brands that actually know what it means to deliver value. And he saw something in what we’re building that made him say, “I’m in.”
So What Are We Building, Exactly?
Let’s be real, client onboarding in marketing agencies is broken. It's messy, time-consuming, and often leaves both sides frustrated before the real work even begins.
At Theoflow, we're rethinking the onboarding experience from the ground up. Not just adding another layer of software, but simplifying, humanizing, and automating the chaos that agencies deal with daily.
With Jeff’s backing, we now have the resources and expertise to go deeper, move faster, and solve this problem properly.
Why Jeff?
Because he’s not afraid to challenge us. Because he’s been on both sides, the agency building, and the brand-growing. Because he’s as obsessed with great marketing (and even greater operations) as we are.
His involvement isn’t about giving us a safety net. It’s about sharpening our edge. From product strategy to go-to-market execution, Jeff brings the experience and grit we need to scale the right way.
What’s Next?
We’re doubling down on product development. If you're a marketing agency, whether you're two people or two hundred, we're working on something that's going to make your onboarding process smoother, smarter, and far less painful.
And we’re not building in a black box. If you're reading this and thinking "I know that onboarding pain too well", we want to hear from you. Seriously. Help us shape this thing.
This investment isn’t a finish line. It’s the starting gun.
We’re beyond excited. We’re terrified. But most of all, we’re grateful, to Jeff, to our early believers, and to every agency that’s been honest enough to say, "this part of our business sucks, and we need a better way."
Let’s build it together.
– The Theoflow Team
