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SEO Client Onboarding Questionnaire

Feb 22, 2025

A blog by Jens Bjerregaard

Co-Founder @ Theoflow

SEO Client Onboarding Questionnaire: Gather Key Information for Success

An SEO client onboarding questionnaire helps you collect all the critical details about your client’s business, website, goals, and expectations. It’s a valuable tool to ensure you understand their needs and can create an effective SEO strategy. With Theoflow, you can automate the process and make onboarding faster, more efficient, and seamless.

SEO Client Onboarding Questionnaire:

Here’s a sample SEO client onboarding questionnaire to gather essential information:

  1. Business Information

    • Business Name

    • Website URL

    • Main Point of Contact (Name, Phone, Email)

    • Industry or Niche

  2. SEO Goals & Objectives

    • What are your primary SEO goals? (e.g., increase website traffic, improve rankings, generate leads)

    • What is your target return on investment (ROI) from SEO?

    • Any specific KPIs you'd like to track? (e.g., keyword rankings, backlinks, conversions)

  3. Current Website & SEO Performance

    • What platform is your website built on? (WordPress, Shopify, etc.)

    • Current website traffic (monthly visitors, page views, etc.)

    • Existing SEO tools in use (Google Analytics, Google Search Console, SEMrush, etc.)

    • Any ongoing SEO issues or concerns?

  4. Competitors & Keywords

    • Who are your main competitors?

    • What are the top 5 keywords you want to rank for?

    • Are there any specific geographic locations you want to target?

  5. Content & Branding

    • Do you have brand guidelines? (Logo, fonts, colors, tone of voice)

    • Any existing content you'd like to optimize or update?

    • Are there any content gaps or opportunities you see?

  6. Technical SEO

    • Do you have Google Analytics and Google Search Console access?

    • Are there any known technical SEO issues on your site? (e.g., site speed, mobile responsiveness)

    • Do you have a sitemap or robots.txt file?

  7. Legal & Financial

    • Signed Service Agreement

    • Payment Terms and Setup Fees

How Theoflow Automates SEO Client Onboarding:

With Theoflow, you can automate this SEO client onboarding questionnaire, making the entire process smooth and error-free:

Branded Client Portal – Clients fill out the questionnaire in one user-friendly space.
Automated Data Collection – Gather all the necessary information and assets with no manual effort.
Instant Contracts & Payments – Secure contracts and payments instantly, all in one place.

Conclusion

An SEO client onboarding questionnaire helps you collect important information to create an effective SEO strategy tailored to your client’s needs. By using Theoflow, you can automate this process, saving time and providing a 10x faster onboarding experience.

[Start Your Free Trial with Theoflow] today and streamline your SEO client onboarding process.

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