7 Reasons Why Agencies Should Use a Google Ads Manager Account (MCC)

If you're an agency managing multiple Google Ads accounts, a Google Ads Manager Account, formerly known as My Client Center (MCC) - is an indispensable tool. It allows you to oversee all your client accounts from a single dashboard, streamlining your workflow and enhancing efficiency.

What is a Google Ads Manager Account (MCC)?

A Google Ads Manager Account is a centralized platform designed for advertisers and agencies that handle multiple Google Ads accounts. Instead of logging in and out of individual accounts, an MCC lets you access all your client accounts under one umbrella. This unified access simplifies campaign management, performance tracking, and reporting. It's particularly beneficial for agencies managing numerous client accounts, as it consolidates various functionalities into a single interface.

7 Reasons Agencies Should Use a Google Ads Manager Account

Simplified Account Management

Handling multiple Google Ads accounts can be daunting, especially when each requires separate logins. An MCC eliminates this hassle by providing access to all accounts from one place. This centralization streamlines your workflow, improves efficiency, and saves valuable time. citeturn0search0

Easier Reporting Across Accounts

An MCC enables you to view and generate reports for all your clients in one location. Instead of manually extracting data from individual accounts, you can produce high-level reports across multiple accounts simultaneously. This feature is invaluable when presenting performance metrics or monitoring trends across various clients, facilitating more informed, data-driven decisions.

Efficient Campaign Management

With all your accounts accessible from a single dashboard, campaign management becomes significantly more manageable. You can create, pause, or update campaigns across different client accounts with just a few clicks. The bulk-editing feature allows for batch changes, saving you the time and effort of adjusting each account individually. This bird’s-eye view facilitates optimization, troubleshooting, and the implementation of new strategies across multiple accounts simultaneously.

Access to Account-Level and Manager-Level Data

An MCC provides insights into both individual account performance and overall agency performance. This dual-level data access allows you to track the combined performance of all managed accounts, aiding in better business decisions, ad spend optimization, and identifying areas for improvement.

Streamlined Billing and Payments

Managing billing for multiple accounts can be complex. An MCC simplifies this by allowing you to consolidate billing under one account. This centralization facilitates transparent payment processing and financial management, enabling you to keep track of budgets, payments, and necessary adjustments more efficiently.

Team Collaboration and Access Control

MCC accounts offer robust access control features, allowing you to assign different levels of access to team members. This facilitates collaboration while maintaining control over sensitive data. For instance, you can grant permissions based on roles—whether they are account managers, media buyers, or analysts—ensuring that your team can work together without compromising security or overstepping boundaries.

Faster Account Linking for New Clients

Onboarding new clients often involves the tedious task of linking their Google Ads accounts to your management system. An MCC streamlines this process by allowing you to send an invitation to link their accounts directly. Once accepted, you're ready to manage their campaigns, eliminating the back-and-forth of sharing credentials and enabling quicker client onboarding.

How to Set Up a Google Ads Manager Account (MCC)

Setting up a Google Ads Manager Account is straightforward. Follow these steps to get started:

1. Sign Up for a Google Ads Manager Account

   • Visit the Google Ads Manager Accounts page and click "Create a manager account."

   • Enter your business information, including your account name, country, time zone, and currency.

   • Agree to the terms and conditions, then click "Submit."

   
   

2. Link Your Client Accounts

   • After setting up your MCC, you can start adding client accounts by sending invitations or linking existing accounts.

   • To link an existing account, navigate to the "Accounts" tab, click the blue plus button, and select "Link existing account."

   • Enter the client’s Google Ads account ID and send the invitation.

   
   

3. Set Permissions

   • Once your client accounts are linked, manage user permissions and access levels for your team and clients.

   • Assign appropriate access levels—such as administrative, standard, read-only, or email-only—based on team roles.

     
     

4. Start Managing Campaigns

   • With everything set up, you can now use your MCC to manage campaigns, pull reports, track performance, and more.

Conclusion

For marketing agencies managing multiple clients, a Google Ads Manager Account (MCC) is an essential tool. It centralizes all your Google Ads accounts, making account management, reporting, and campaign optimization more efficient. By utilizing an MCC, you can save time, enhance collaboration, and provide a better experience for your clients. Embracing this tool is a strategic move toward scaling your agency's operations and delivering superior client results.